With time comes innovation!

In 2014, Sam Whitten designed and founded hemp eyewear.

In 2021 it returns to the market with the first cannabis watch in the world, with pineapple "leather" straps.

The watches synchronize sustainable materials with a modular design.
The randomly aligned hemp fibers are shaped through high-precision processing to create a seemingly minimal but, at a glance, intricate circular case. This means that each watch looks identical but is completely unique.

Details in gold or silver the thin hands, the bezel of the watch face and also the crown.
On the back, the easily removable back plate - also in gold or silver - encourages a "repair not replace" philosophy so that the user can change their battery.

The entire watch is 100% vegan with piñatex straps by ANANAS ANAM. This leather alternative is made from the fiber from pineapple leaves, which can build up as agricultural waste. With a quick release button, you can choose and swap a range of six colorful options for customization.